Van Der Hout is a Toronto-based jewelry design brand who needed a refresh to create a more clear and galvanized impression on their company. The ask was to create an identity that was a bit more fun without compromising a premium impression of their brand (as they didn’t want to alienate their existing core consumer). The resulting timeless mark and palette straddles both worlds (fun & premium – complete with a bespoke wordmark) and positions them as a more serious contender in the competitive world of online jewelry sales.
vanderhoutjewelry.com