Four colorful flyers or brochures in blue, pink, white, and magenta, positioned at an angle against a light blue background, with the word 'LISA' prominently displayed on each.

Lakeshore Arts

Brand Identity
Brand Guidelines
Collateral

2018

On the eve of their 25th anniversary, Lakeshore Arts needed to evolve their brand to align with the organization’s strategic intentions and to move the identity into a direction that let their creative breadth shine through. While the previous logo leveraged the centre’s relative proximity to Toronto’s waterfront, the new logo is a visual manifestation of the drivers “connection” and “transformative” that are central to the vision statement, “Connecting neighbourhoods with the transformative power of arts activity”. The new logo, along with the colourful palette and engaging, conversational language, tell a powerful story about the long-running and well-loved centre and the leading-edge programming contained within their walls.

  • An image of the Cultural Center.

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  • An image of the Cultural Center.

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  • Four colorful printed flyers, two standing upright and two lying on a yellow background, promoting an art and kids activity event with bold graphic designs and text.

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  • A collection of nine stationery sheets arranged in a grid, with the top three featuring address blocks and the bottom six displaying the acronym 'LSA' in different colors and orientations.

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  • Reflective glass surface with white text promoting Lakeshore Arts, stating 'We think creativity is contagious. Come in and catch some.'

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  • Flyers for Youth Arts Movement art workshops with a colorful background of flowers, promoting creating art with no eraser required.

    07

  • A layout of a branding and visual identity guide for Lakeshore Arts, featuring sections on logo design, color schemes, social media presence, personality traits, and community connections, with sample logos, color blocks, and social media mockups.

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Colorful business cards with the word 'LASH' and contact information for Lakeshore Arts in Toronto.
Two brochure covers for Lakeshore Arts, one with a pink balloon, a white chair, and abstract black lines on a light blue background; the other with yellow and black lines on a black and white background, text about connecting through art, and the Lakeshore Arts logo.
Left side of the image shows the back of a circular pin or badge with the letters "LSA" in coral color on a navy blue background. Right side of the image displays a tablet with a colorful website or digital display that reads "IF YOU THINK ART IS FOR OTHER PEOPLE, WE'VE GOT SOMETHING TO SHOW YOU" on a pastel teal and peach background.
Two tote bags with art-themed designs. The navy blue bag on the left has pink text saying, "Hey, art lover. Yes, we're talking to you," and the words "Lakeshore Arts" and website at the bottom. The white bag on the right has blue and pink text reading "LSA" repeated twice.
Colorful outdoor posters promoting art classes for the community. The posters feature abstract designs, text in blue and pink, and an image of a sculpture of a child's face surrounded by lush green foliage.
Two vertical banners hanging on a pole with a tree and building in the background. The left banner is dark blue and the right banner is teal. Both banners feature a stylized design of a paintbrush, a looping line, and a paint palette. The text on the banners reads "LAKESHORE ARTS" followed by "Connecting Communities Through Art" and includes a website and social media handle.