Healthy, prepared meals designed to add ease to your day. Aiyana exists to provide moms, women, and families with the nourishment they need to optimize body and mind, no matter how busy life gets.
The cornerstone of the new identity is a playful suite of illustrations that capture the essence of the brand and highlight key ingredients. Whole, organic food is core to the Aiyana brand so serving up food products right on the pack helped to convey their importance.
By capitalizing the similar letter shapes in the name Aiyana we brought a sense of balance, harmony and connectedness to the word mark. The strength of the all-caps treatment is offset by the rounded letter-forms and the rounded character edges.
All Aiyana work created with created with Cathy Cicchini Studio @cathycicchini_studio