The brief was simple: The client wanted an oat milk with simple, local ingredients, so they made one. Snowery oat milk is fluffy, crushable and produced with oats that are grown and milled in Ontario. It's the dairy alternative that doesn’t feel like a compromise.
But the clincher was when they said they pictured Snowery as a “factory in the clouds” – producing the pure-as-the-driven-snow beverage in a whimsical, almost magical, setting.