Pulp & Paper is a St. Andrew’s-based shop opening in the summer of 2022. Owner Christina Hill and her family migrated to the east coast during the pandemic and (re) fell in love with the town. This lead to the creation of Pulp & Paper – a shop specializing in used books and records as well as vintage decor and locally-sourced artisan products (including their own private label line of bath salts).
The identity was inspired by the mix of new and old that will be on offer in the shop (as well as this mix of eras that characterize the town itself). A classic sans serif is paired with a more decorative serif as the foundation of the identity – all contained within a distinctive oval loop (the “loop” is the name of the popular tourist route around the centre of the town).