Using 12 issues of Longo’s Experience magazine as content, those recipes were turned into a cookbook to provide a comprehensive, single-source, cooking guide for all those families stuck at home during the pandemic. So many people were required to cook considerably more than they were used to so Longo’s wanted to lend a helping hand to give inspiration during this trying time.
Awake constructed a flexible grid to be used for all recipe pages in order to create a sense of cohesion. Since the recipe images were being taken from a range of editorial purposes, this grid was needed to maintain a sense of visual connection. Sadly, this needs to be filed under the “concept-only” tab as it never made its way into the consumer’s hands.