Awake
EXPERIENCE MAGAZINE, SUMMER 2019

Experience Magazine

EXPERIENCE MAGAZINE, SUMMER 2019

EXPERIENCE MAGAZINE, SUMMER 2019

This bright, sun-dappled Summer 2019 Experience magazine was captured during a particularly cold and stormy time in early March in Toronto. But thanks to the wizardry of the team you’d think we were on-set in some sunny clime. It’s magic. The thumbnail image of the magazine was actually one of the many options for the cover (and Awake’s favourite) so we wanted to highlight that version as a “behind the curtain” for the process. Think of it as a fantasy football league for design (or something to that effect). The fantastic corn image ended up making the cut which we think will definitely turn some heads this season. And ever-present are the graphic touches that have become synonymous with the Experience Magazine design.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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Experience Magazine, Spring 2019

Experience Magazine, Spring 2019

Graphic, with a strong pastel storyline, and punctuated by sumptuous food imagery was the direction for the Spring Experience. The cover really encapsulates the overall direction for this issue.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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Experience Magazine, Holiday 2018

Experience Magazine, Holiday 2018

The Holiday issue of Experience Magazine marks the fifth magazine under the redesign. Strong, punchy imagery and clear editorial direction are the hallmarks of this piece. One of the challenges of a holiday issue is to create a distinct and immediate sense of the holidays but to do so in a way that doesn’t feel tired or clichéd. We feel we’ve created something that will resonate with the Longo’s consumer and have them keeping the issue well past the holidays.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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Experience Magazine, Fall 2018

Experience Magazine, Fall 2018

The fourth magazine within the new look, Fall 2018, was the most ambitious in terms of the story narratives – falling cookies, glass surfaces, full sideboards, architectural layouts. As we continued to evolve and push the art direction of the photography, the magazine layout maintained a constant look and feel to anchor this issue within the context of the Experience brand.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

To see the complete case study about the Longo's re-brand, visit weareawake.ca/longos

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Experience Magazine, Supper 2018

Experience Magazine, Supper 2018

As the third issue with the rebranded design, the summer magazine continued to define itself as a complement to the newly established brand identity. A drive to include a visual narrative around the strategic base of “Family Standards” directed much of the editorial content and creative direction.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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Experience Magazine, Spring 2018

Experience Magazine, Spring 2018

Following on the heels of the successful re-launch of the Experience Magazine in December 2017, the spring issue continued to define itself as a complement to the newly established brand identity. A playful visual narrative continues to exist in the layout of the stories and there is a move to include more negative space on the pages so the content can be better digested.

Photography: Stacey Brandford and Ryan Szulc
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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Experience Magazine, Fall 2019

Experience Magazine, Fall 2019

While we’re loathe to think about the end of summer, we’re pretty excited about the Fall issue of Experience magazine. Lots of all the things you expect from the quarterly publication, including a fall entertaining feature that will have you thinking (drooling) about your thanksgiving feast ahead and contemplating what sweaters you plan on wearing this season.

Photography: Stacey Brandford and Maya Visnyei
Food Styling: David Grenier
Prop Styling: Catherine Doherty

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