Black ribbons with white text reading 'AFBC Architecture Foundation of British Columbia' arranged in a crossed pattern

AFBC

Brand Identity
Brand Guidelines
Collateral

2021

Architecture is one of the few disciplines that truly combines the rigour of art with science. How can these two seemingly separate practices be married into a single thought that immediately conveys the fluidity of the design practice and the engineering precision that goes into each and every project (and into the profession as a whole). This tension between art and science/engineering is the driving force of this brand identity and is used as the lens through which all visual decisions are made in order to create a striking and comprehensive system.

All design produced with Matter Studio – matterstudio.ca

  • 01

  • An image of the Cultural Center.

    02

  • 03

  • Black folder with 'ARCHITECTURE FOUNDATION OF BRITISH COLUMBIA' printed on it, and a black paper envelope with a string closure mechanism.

    04

  • Black roll of tape with gold lettering that reads "FBC" and "Architecture Foundation of British Columbia" on a dark background.

    05

Mobile device displaying a website with the logo 'AFBC', a large photo of pink peonies on the right, and text about architecture and British Columbia on the left, with a 'Next' button in the center.
Three tote bags in black, white, and yellow with 'A F B C' printed on them, against a black background.
Two architectural posters side by side featuring modern abstract structures. The left poster has a pink flower design on the left and a light gray and black building scene on the right with the text "Architecture Foundation of British Columbia" and large white letters "AFBC". The right poster shows a blue sky with clouds on the left and a black and white abstract structure on the right, with similar text and initials.
Multiple business cards with the logo of the Architecture Foundation of British Columbia, featuring large black letters 'AFBC' on a light background.