Thursday, November 9 marked another ArtAttack at Buddies in Bad Times Theatre - their annual fundraiser for the long-running Toronto landmark. We were honoured to have created the event branding for the second year in a row. The event is exuberant and highly anticipated and the identity, and especially the programme, needed to live up to the hype as well as provide an appropriate showcase for the work on auction – particularly the Steven Beckly multiple. Using the stunning prismatic gradient on the Beckly piece as a starting point, we amped up the palette and employed a show-stopping gradient to create a programme that's worth keeping even after the event is over.