Following the retirement of the Dundurn founder after forty-five years, the press has new owners and a new direction for their literary list. They have been signalling this change through the media for a year now and it was time for the brand identity to catch up.
The Dundurn colophon, a signature element of the visual identity, was inspired by the architecture of the Folly from the grounds of the Dundurn Castle in Hamilton, Ontario. Using a repeated key architectural feature the result is a portal. This window or keyhole creates a sense of dimension and escapism for the brand that mirrors the mental escape that people enjoy when connecting with a great book. The colophon is the cornerstone of the Dundurn brand and has great flexibility of use in order to be an engaging and memorable element of the visual identity.