Elemental is a newly launched innovation consultancy that is focused on helping clients find a unique path to market. They are focused on the moments when people interact with businesses and create partnerships with their clients to create solutions that resonate with their customers.
The name Elemental (“elemental features from which all other structures are compounded”) immediately created a connection to the periodic table – the backbone of all matter – and we leveraged the familiar outlined boxes as a visual language to construct the primary mark. However, this unique agency needed a unique take. The logo has many layers which speak to the rigour of their process but, more importantly, the basic shape is a rotated and elongated “E”. Elemental serves to flip the traditional agency model on its head and its identity is a constant reminder of their driving mandate.