Awake was honoured to collaborate with Karen Lim Design in redesigning the long-running and much-loved LCBO publication. A new masthead, photo direction, grid system, typography, and colour direction were all part of the updated design.

The Departments section re-introduced the brand typeface, Neutra, as the primary font family while employing strategic negative space to create a canvas for the new food photography style which can be summarized in three words: simple, uncomplicated and real.

These images are not overly populated by propping – instead the plating of the food and the recipes themselves do all the talking. The backgrounds act as canvases for the food.

All Food & Drink magazine photography was art directed by Karen Lim Design.