Three containers of Bushii beard balm with bergamot scent against a pale yellow background, one large round container, and two rectangular containers, one on its side and one upright.

Bushii

Brand Identity
Packaging Design
Collateral Design

2024

Bushii Grooming was created out of a desire to explore, change, re-invent or just "switch up" any and all facial hair. Whether you have temporary stubble or are growing a world record beard, Bushii is here for you both for styling and for skin health.

A variable height logo was created to convey the idea of beard growth. While there is a “default” logo which is applied to all packaging design, the logo is designed to flex to any application size to convey the sense of playfulness and a “you do you” mentally about facial hair growth.

Close-up of the word 'bushii' in large, beige, lowercase letters on a dark green background.
  • Two books with the word 'bushii' in large bold letters on the covers, positioned on different surfaces with angled views.

    01

  • A sign with the word 'bushii' in large green lowercase letters mounted on a metal bracket on a textured white wall.

    02

  • A promotional image for Bushii featuring a grapefruit with green leaves and the brand name in large orange letters. The right side has an orange background with a white circle containing the text "For all beardkind. bushii.com" and the brand name in orange.

    03

  • A promotional image with a lime on the right and the word 'bushii' and a lime graphic on the left. The background is split into dark and light green sections.

    04

Three outdoor advertising billboards for the skincare brand Bushii, featuring green and orange backgrounds with displays of skincare product packaging.
A collection of four social media posts for Bushii grooming products against a green background. The first post has text 'Wanna be Bushii? Your face is your playground.' with a link to bio. The second post features the Bushii logo in large vertically stacked letters. The third post reads 'Wanna be Bushii? You won't know until you grow.' with a picture of a man with a beard. The fourth post shows Buschii beard balm and a grooming ball with the brand's logo.
A corner of a ceiling and wall with a strip of caution tape reading 'ini bushi buashi bueta'.