Awake
the longo's rebrand

Longo's

the longo's rebrand

the longo's rebrand

Awake was brought in to help internally execute the brand strategy and visual direction established by Conflict Advertising. A major part of this internal design included Longo's in-house publication, EXPERIENCE Magazine – a quarterly in-store magazine promoting private label products through education and recipe development. Previously, the magazine's design was cluttered with content and generally felt lacklustre, especially within the category where strong design and compelling visuals are table stakes.

We took the brand photography as a starting point and developed a completely new template and visual direction that allowed for a more contemporary overall impression and engaging storytelling and pagination. 

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BRAND PHOTOGRAPHY RYAN SZULC

BRAND PHOTOGRAPHY RYAN SZULC

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HERE'S AN OVERVIEW OF LONGO'S EXPERIENCE MAGAZINE BEFORE THE RE-BRAND

HERE'S AN OVERVIEW OF LONGO'S EXPERIENCE MAGAZINE BEFORE THE RE-BRAND

A whole slew of extra photography was taken as content to fuel various communications until the following issue was launched in the spring.

A whole slew of extra photography was taken as content to fuel various communications until the following issue was launched in the spring.

Photography: Maya Visnyei & Stacy Brandford

Food styling: David Grenier

Prop styling: Catherine Doherty

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The rebrand look and feel directed all instore signage that was launched concurrently with the publication of the new magazine

The rebrand look and feel directed all instore signage that was launched concurrently with the publication of the new magazine

The rebrand extended onto the yearly consumer calendar as well

The rebrand extended onto the yearly consumer calendar as well

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