Park Road Bread continues
The business cards for Park Road Bread feature black and white shots of five full loaves and two slices. It's a series that allows John to showcase his product and talk to the variety he offers. The black and white images highlight the wonderful texture of the loaves and provide immediate proof that these aren't your typical loaves of bread – these are lovingly created end products of a lengthy and very well-researched process.
This identity wasn't the original one presented to Park Road Bread. Originally, Awake went down more of a clean, more traditional route and was called out by John to the tune of "it's the staff of life, man!" The next, and chosen, round of creative highlighted, and gave immediate reverence to, each loaf of bread and celebrated the uniqueness of hand-crafted quality that creates better taste, better texture, and better experience.