Love vs Likes

The guys at Bellosound (bellosound.com) approached Awake to design their yearly promotional piece. We channeled the title of the concept to create a paired-down, loved-up illustration along with some bespoke typography.

The Colour of Shadow

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A first preview of the landscape book Awake is working on with Ryan Szulc which will be produced later this month. We love the clean, minimal look of the blind de-boss on the cover, juxtaposed against the rich, saturated images of Ryan's photography. Stay tuned for more images of the full book. 

Park Road Bread continues

The business cards for Park Road Bread feature black and white shots of five full loaves and two slices. It's a series that allows John to showcase his product and talk to the variety he offers. The black and white images highlight the wonderful texture of the loaves and provide immediate proof that these aren't your typical loaves of bread – these are lovingly created end products of a lengthy and very well-researched process. 

This identity wasn't the original one presented to Park Road Bread. Originally, Awake went down more of a clean, more traditional route and was called out by John to the tune of "it's the staff of life, man!" The next, and chosen, round of creative highlighted, and gave immediate reverence to, each loaf of bread and celebrated the uniqueness of hand-crafted quality that creates better taste, better texture, and better experience. 

Park Road Bread

Park Road Bread

Awake is the midst of a branding project with Park Road Bread – a Grimsby-based baker who uses a slow method of creating bread so that the taste is better and the texture of the crumb is more open than many other artisan bread and commercial bread companies. This is just the beginning of our work with him so there will be more posts to come.

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Attic's big day out.

Attic's big day out.

Our friends at Attic Gold were armed with their new gold-foil business cards for their first event last week. They sent us pictures of the cards at work and we were pretty pleased to hear that they were being snatched up like hotcakes. And even more pleased to hear about their sales and leads that resulted from the day. We think their designs are stunning and we're glad the world gets to experience them now as well. If you're intrigued, contact them at info@atticgold.com. Website to follow soon.

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Overheard #1

Overheard #1

Overheard: Wellesley and Jarvis, Saturday July 11, 2015

Not only do we love this because it was shouted from diagonal corners of the intersection from two pedestrians to their friend on a bicycle, the repetition of the answer was gold. 

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Attic's awakening.

Attic's awakening.

Our friends at Attic Gold create jewellery pieces that transcend trend or demographic. Their first public show is this weekend and they will be armed with their new business cards and postcards to complement their design offering. We wish them the best of luck but we know they're going to be very, very busy as soon as people see their work. 

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Upcoming book project

Upcoming book project

Awake is working on a photography book project that will be produced this summer. We're in the editing stage right now and had a great time doing a little cut and paste in order to finalize the edit. Thanks Embassy for providing just the right amount of tabletop space.

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We are AWAKE

We are AWAKE

This is the first of many Night Owls blog posts that share a collection of found items that inspire us as well as a glimpse into the projects that we're working on - both in progress and finished. Stay tuned for updates! – AWAKE

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