Anne-Maureen McKeating, an independent Toronto curator, needed a new identity – one that felt contemporary and clean and would cut through the clutter when she was approaching new contacts. Awake created a system, derived from a traditional framing device, married with a playful approach to her initials along with a bold colour system to deliver on an arresting visual identity system.
Our longtime friend Samantha Sandbrook approached Awake to work on the catalogue for her upcoming New York exhibition. This 40-page piece highlights her beautiful work and elevates her brand for all the designers and soon-to-be-clientelle who she'll be meeting this weekend. It's pretty darn easy to have a lovely end product when you're lucky enough to get to work with such beautiful images. Check out Samantha's work at: SamanthaSandbrook.com
We had the opportunity to rebrand Setter Capital this year – a niche team of specialists with one focus: secondary advisory. We created a visual identity that respected the conservative nature of the industry, and the clients they would be interacting with, but injecting a modern, clean direction that would respect their forward-thinking point-of-view. With the rallying line, "First in the Secondary market", we create a suite of communication material including a soon-to-be-launched website.
The guys at Bellosound (bellosound.com) approached Awake to design their yearly promotional piece. We channeled the title of the concept to create a paired-down, loved-up illustration along with some bespoke typography.
A first preview of the landscape book Awake is working on with Ryan Szulc which will be produced later this month. We love the clean, minimal look of the blind de-boss on the cover, juxtaposed against the rich, saturated images of Ryan's photography. Stay tuned for more images of the full book.
The business cards for Park Road Bread feature black and white shots of five full loaves and two slices. It's a series that allows John to showcase his product and talk to the variety he offers. The black and white images highlight the wonderful texture of the loaves and provide immediate proof that these aren't your typical loaves of bread – these are lovingly created end products of a lengthy and very well-researched process.
This identity wasn't the original one presented to Park Road Bread. Originally, Awake went down more of a clean, more traditional route and was called out by John to the tune of "it's the staff of life, man!" The next, and chosen, round of creative highlighted, and gave immediate reverence to, each loaf of bread and celebrated the uniqueness of hand-crafted quality that creates better taste, better texture, and better experience.
Awake is the midst of a branding project with Park Road Bread – a Grimsby-based baker who uses a slow method of creating bread so that the taste is better and the texture of the crumb is more open than many other artisan bread and commercial bread companies. This is just the beginning of our work with him so there will be more posts to come.Read More
Playing around with some repeating patterns.
Locust wallpaper anyone??
Overheard: Nadege on Queen Street, Thursday July 2, 2015
Breaking down barriers at Nadege. Good work, everyone!Read More
Our friends at Attic Gold were armed with their new gold-foil business cards for their first event last week. They sent us pictures of the cards at work and we were pretty pleased to hear that they were being snatched up like hotcakes. And even more pleased to hear about their sales and leads that resulted from the day. We think their designs are stunning and we're glad the world gets to experience them now as well. If you're intrigued, contact them at email@example.com. Website to follow soon.Read More
Overheard: Wellesley and Jarvis, Saturday July 11, 2015
Not only do we love this because it was shouted from diagonal corners of the intersection from two pedestrians to their friend on a bicycle, the repetition of the answer was gold.Read More
Our friends at Attic Gold create jewellery pieces that transcend trend or demographic. Their first public show is this weekend and they will be armed with their new business cards and postcards to complement their design offering. We wish them the best of luck but we know they're going to be very, very busy as soon as people see their work.Read More
Awake spent a lovely afternoon with a baker from Grimsby, getting a serious education about bread. Heavenly. I think this is the beginning of a beautiful relationship!Read More
Our current site is just a placeholder while we get all of our case studies up to snuff. In the meantime, check out our new Behance page for an overview of our projects. Check out behance.net/weareawake.Read More
Awake is working on a photography book project that will be produced this summer. We're in the editing stage right now and had a great time doing a little cut and paste in order to finalize the edit. Thanks Embassy for providing just the right amount of tabletop space.Read More
This is the first of many Night Owls blog posts that share a collection of found items that inspire us as well as a glimpse into the projects that we're working on - both in progress and finished. Stay tuned for updates! – AWAKERead More